Safer Gambling – 

The UK Gambling Commission, the statutory gambling regulator in Britain, states that: “Safe and responsible gambling comes from an industry that takes care of its customers, customers who are empowered with the knowledge to manage their gambling, and a regulator that ensures the consumer is at the heart of everything we do.”

This section aims to support the first two of these principles. Since we promote gambling services on this site, we consider it essential to help users understand the potential risks of gambling and provide information on where they can access advice and support if needed.

Gambling Should Be Entertainment - Stay Safe Check our full approach in the Safer Gambling Code.

At Better Collective, we place great importance on promoting safer gambling. We believe gambling should always remain a form of entertainment, and we actively support responsible play. To help you understand the topic better, we’ve prepared a short explainer video covering key points about safer and problem gambling:

Useful Support Resources

  • National Gambling Helpline: 0808 8020 133 - Free, confidential support available 24/7 for anyone affected by gambling.
  • GambleAware - Information, advice, and support for safer gambling.
  • GAMSTOP - The UK’s national online self-exclusion service.
  • Gambling Therapy - Free multilingual advice and support for anyone affected by problem gambling.
  • UK Gambling Commission - Official advice on gambling safely and using tools to manage your activity responsibly.

Important Notes